YOUR MUSIC
DESERVES TO BE
HEARD.
No agency middlemen. No account managers.
One person. Direct contact. Someone who actually knows the scene.
LET'S FIGURE OUT
WHAT YOU NEED.
No fixed packages. No one-size-fits-all. Tell me where you're at and I'll tell you what makes sense.
Not sure where to start? One session. Your setup, your goals, what a campaign would look like for you.
Full handling around a single release, tour announcement, or merch drop. Strategy, creative, setup, optimization.
For bands releasing regularly or wanting continuity between drops. I stay on as your dedicated ads person across everything you put out.
THREE PHASES.
ONE RELEASE CYCLE.
Every release campaign runs the same structure. Built to move people from first impression to active fan.
Get your name and sound in front of new people. Build initial interest before the release drops.
Push people who already engaged toward the actual release. Smart link traffic, pre-saves, early streams.
Turn warm audiences into saves, playlist adds, and repeat listeners. Set up the data foundation for next time.
THREE WAYS TO
PROMOTE A RELEASE.
ONLY ONE BUILDS
SOMETHING.
Most promotion tools for musicians are built to take your money, not build your audience. Here's how they compare.
SPOTIFY AD STUDIO / MARQUEE
Sounds official. Feels safe. But when the budget runs out, everything disappears. No pixel. No retargeting. No audience you can reuse for your next release or merch drop. You're renting attention from Spotify and they keep the data.
PLAYLIST PITCHING
You pay someone to "place" your track on playlists. You don't know which ones. You don't know who's listening. Half the time the playlists are padded with bots or passive listeners who skip after ten seconds. And heavy music gets it worst. These services have zero connections in the metal and hardcore space. They pitch your deathcore track to the same curators handling bedroom pop.
META ADS
Every campaign builds a Custom Audience you own. That data carries forward to your next single, your merch drop, your tour announcement. You target real people based on real behavior. You see exactly where every dollar goes. And the creative speaks directly to the scene because someone from the scene is building it.
Every dollar should build something you keep. That's the difference.
ONE PERSON.
DIRECT
CONTACT.
I'm Jacob, the founder of Punchline. I started running ads for Bite Down, tested what works, and built a business on the results.
I read every brief. I write every ad. I send the updates myself. No account managers, no automated copy, nobody who needs to Google what deathcore is.
FREQUENTLY
ASKED
QUESTIONS
You get me. I read every brief, write every ad and send you updates myself. No account managers, no AI-generated copy, no automated reporting you have to decode alone.
GET YOUR MUSIC
IN FRONT OF
THE RIGHT PEOPLE.
Fill in the form and I'll get back to you within 24 hours.
No commitment. I'll tell you honestly if it's a good fit.